Now that Penang is in the top lists for tourist stops in 2009 (following the top rank in New York Times 44 Places to Go in 2009, and the UNESCO’s Heritage Site inclusion in 2008) , it’s only natural that there will be more hotels opening very soon in Penang’s hotspots. And while Penang is a definite next target for the Tony Fernandes & co for new airport and hotel off his Air Asia & Tune ventures, with the already completed Tune Hotel at Jalan Burmah to open as early as 1st of April 2009, the first Malaysia’s Hard Rock Hotel (HRH, minus the casino) on the island will surely resonate a deep vibe for Penang’s locals and visitors.
When this Hard Rock Penang (Hard Rock’s 10th hotel worldwide) opens in Batu Feringhi by mid 2009, Penang will join only two hosts in Asia – Bali (Indonesia) and Pattaya (Thailand), to host these Seminole Tribe of Florida-owned (the 1971-established Hard Rock brand, since March 2007) popular hotels, first popularized in the United States destinations of Las Vegas (first to open, in 1995), Biloxi, Kansas City (pending), Tampa and Hollywood (Florida).
Besides Penang, another HRH is planned to open in Macau this year, with Palm Springs, Atlanta and Panama to follow, scheduled for 2010; Dubai, scheduled to open in 2011; and Abu Dhabi, scheduled to open in 2012.
Read on the press releases on Hard Rock Penang (since 2007):-
HPL HOTELS & RESORTS
50 Cuscaden Road
#05-02 HPL House
Tel: (65) 6735 2811
Fax: (65) 6235 3216
Member of the HPL Group
CO. REG. NO. 199704528Z
Hard Rock International and HPL Hotels & Resorts Announce Development of Hard Rock Hotel Penang
Innovators In Hotel Property Development To Deliver Unprecedented Four-Star, Luxury To Exotic Malaysian Resort Setting
Orlando, FL – October 27, 2007 – Hard Rock International and Hotel Properties Limited (HPL) announced
today their plans to develop a Hard Rock Hotel in Penang, Malaysia. Hard Rock Hotel Penang will be a luxury
resort situated along the famous beaches of Batu Ferringhi, hailed as the Pearl of the Orient. The property,
which aims to infuse new excitement and energy into the market, underscores resurgence in tourism and
reflects Hard Rock’s strategy to accelerate expansion of the brand worldwide.
The resort is situated on nearly five acres of land with approximately two miles of magnificent beachfront on
one of Asia’s most popular island destinations. Coupled with Hard Rock’s tradition of providing luxury,
quality service and amenities with a unique rock ‘n’ roll edge, this destination resort will bring a unique
entertainment element the island has yet to offer.
“We plan to continue our Asian expansion of the Hard Rock brand with unique, new properties – including
urban hotel and destination resorts and cafes,” commented Hamish Dodds, President and CEO, Hard Rock
International. “We have a long standing and successful partnership with HPL Hotels & Resorts through the
Hard Rock Hotel properties in Bali and Pattaya.”
Through a major renovation of the existing property, HPL Hotels & Resorts will completely revamp the
existing five-story main building, add additional rooms and maintain one of the two current beachfront
bungalows, converting it into a full service luxury spa. The renovation and expansion will increase
guestroom keys from 180 to 255, configured as mostly deluxe rooms with hill, sea, garden or lagoon views.
There will also be nine studio suites and one Kings’ suite. Four food and beverage outlets are planned for the
resort, which will include a Hard Rock Cafe, an all-day dining restaurant and a bar/lounge. The resort’s main
ballroom and three function rooms offer a total of 5,700 square feet for private events and the meetings,
incentives, corporate and exhibitions clientele. Additionally, there will be a fully equipped gym and a
specialized kids’ club.
A main trademark of the Hard Rock Hotel experience, Hard Rock Hotel Penang will feature an incredible
oversized free-form pool, totaling 25,833 square feet, replete with sand islands and luxurious poolside
“Penang has eagerly anticipated the entry of an energetic and adventurous hotel brand such as Hard Rock,”
says Stephen Lau, Chairman of HPL Hotels & Resorts. “Our company’s projected growth strategy is to
continue to open more resorts and hotels in key Asia-Pacific cities that, in partnership with like-minded
associates, will assure our guests a satisfying level of comfort backed by personalized service. Hard Rock
Hotel Penang could not be more perfect.”
“The Seminole Tribe of Florida is thrilled about further Hard Rock development in Southeast Asia,” notes Max
Osceola Jr., Member of the Seminole Tribal Council, “It’s a testament to the brand that we have such
incredible strategic partners and ample opportunity for global growth in such interesting locations. We are
looking forward to this groundbreaking new property.”
Declared as “Visit Malaysia Year” by the Deputy Prime Minister Datuk Seri Najib Tun Razak, Malaysia is
expecting an increase in the number of tourist arrivals to reach approximately 20 million in 2007; up from
17.5 million in 2006. With the “Visit Malaysia Year” 2007 campaign and the State’s efforts to bring back the
glory days of tourism to Penang, the island is expected to see a major resurgence in leisure, transient and
business travel with robust gains in overall occupancy and average rates.
~ The End ~
About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 47 countries, Hard Rock International is
one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns
the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.
Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live
performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock
Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi,
Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and
casino projects have been announced in Macau, scheduled to open in 2009, and Palm Springs, scheduled to
open in 2010. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more
information on Hard Rock, visit www.hardrock.com.
About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts currently manages the activities of eight hotels and
resorts in the Asia-Pacific region. These include Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam,
Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotels in Bali – Indonesia and Pattaya –
Thailand, Casa del Mar in Langkawi – Malaysia, The Lakehouse in Cameron Highlands – Malaysia and Rihiveli
Beach Resort in Maldives.
Dan Klores Communications
HPL Hotels & Resorts
(65) 6731 4902
Penang Gets Ready to Rock with the Opening of Malaysia’s 1st Hard Rock Hotel
22nd January 2008, Singapore – Come 2009, the tropical island of Penang will be rocking and rolling
with vibes when Malaysia’s first Hard Rock Hotel throws opens its doors. The property, which is
currently undergoing construction, will deliver a unique product which aims to infuse new excitement and
energy into the popular holiday destination.
HPL Hotels & Resorts currently manages eight properties in Asia Pacific and the Indian Ocean. These
include Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur
International Airport, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Casa del Mar – Langkawi, The
Lakehouse – Cameron Highlands and Rihiveli Beach Resort – Maldives and Kandooma – Maldives,
which is due to open in mid 2008. Hard Rock Hotel Penang is the third Hard Rock Hotel in Asia and also
the third to be managed by HPL Hotels & Resorts, with the other two being Bali, Indonesia and Pattaya,
Fronting the beautiful beaches of Batu Ferringhi, Hard Rock Hotel Penang will offer 252 musically-
themed guestrooms, with most configured as deluxe rooms with sea, hill, and garden views; the lagoon
view rooms come with direct pool access. There will also be nine studio suites and one Kings’ suite.
Four food and beverage outlets are planned for the resort, which will include a Hard Rock Cafe, an all-
day dining restaurant and a bar/lounge. Facilities include a full service luxury spa, a fully equipped gym, a
specialized Lil’ Rock Kids Club, and a Hard Rock merchandise store. Hard Rock Hotel Penang will also
offer guests a main trademark of the Hard Rock Hotel experience, that is, an incredible oversized free-
form pool totaling 2,400 square metres, complete with sand islands, water slides and poolside cabanas.
According to Ms Karen Chan, Marketing Communications Manager for HPL Hotels & Resorts, Hard
Rock Hotel Penang will add a new entertainment dimension to the holiday destination. She said: “The
Hard Rock culture is about being irreverent and living for the moment, so you can expect Hard Rock
Hotel Penang to offer an experience that abounds with limitless energy, unparalleled creativity and
quality service … very different from the typical sun, sand and sea vacation.”
The resort will not only to appeal to both leisure and family travel, but also to corporate meetings. With a
variety of indoor and outdoor function spaces housed in a marquee garden ballroom, pre-function garden
area, and three meeting rooms, this rock ’n’ roll sanctuary will no doubt be popular with many corporate
Penang is served by many international airlines and is easily accessible from major cities in the world.
Situated about 45 minutes away by road from the Penang International Airport, Hard Rock Hotel Penang
is also just 30 minutes from Georgetown, the capital city of Penang. The island can also be reached by
road via the Penang Bridge which links it to the mainland of Peninsular Malaysia.
~ End ~
About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and
wholly owned by a Singapore main-board listed, Hotel Properties Limited (HPL). HPL Hotels & Resorts
currently manages eight properties in Asia Pacific and the Indian Ocean, with another two new properties
scheduled to open in the next two years. With more than 2,127 rooms, the brands include city hotels,
beach resorts, boutique properties and hillside retreat, each with its own unique style and character,
offering distinct experiences ranging from lifestyle and themed concepts to adventure and eco-tourism.
For more information, visit www.hplhotels.com.
For media enquiries, please contact:
Karen Chan – Marketing Communications Manager
T: (65) 6731 4902
HPL Hotels & Resorts appoints General Manager to open Hard Rock Hotel Penang
12 January 2009, Singapore – HPL Hotels & Resorts is pleased to announce the
appointment of John Primmer as General Manager for Hard Rock Hotel Penang.
A New Zealand national, Primmer has 27 years of hospitality experience, having held senior
management positions in Malaysia, New Zealand, Australia and United Kingdom for the past
17 years. He was previously the General Manager of James Cook Hotel Grand Chancellor
Wellington New Zealand.
Mr Greg Lee, Vice President – Operations of HPL Hotels & Resorts notes, “Primmer has a
wealth of experience in managing hotels. His experience and strong track record will be vital
in delivering the Hard Rock brand in Malaysia.”
Scheduled to open in mid-2009, Hard Rock Penang will be the first musically themed resort
in Malaysia, which aims to infuse new excitement and energy into the popular holiday
destination. Most of the 249 guestrooms are configured as deluxe rooms with sea views;
while the lagoon deluxe rooms come with direct pool access off the guest balconies.
Five food and beverage establishments are planned for the resort, which will include a Hard
Rock Café, an all-day dining restaurant, pizzeria, poolside bar and lounge. Facilities include
a full service luxury spa, a fully equipped gym, a specialised Lil’ Rock Kids Club, Teens club,
Hard Rock merchandise stores, and a 26,000 sq ft free-form swimming pool – the largest
pool in Penang.
The resort will appeal to both leisure / family travel, as well as to corporate meetings. With a
variety of indoor and outdoor function facilities including a marquee garden ballroom, pre-
function garden area, and three meeting rooms, this rock n’ roll sanctuary will be a popular
preference among many corporate meeting planners.
~ End ~
John Primmer, the newly appointed general manager at Hard Rock Hotel Penang.
For media enquiries, please contact:
Angeline Loh | Marketing Communications Manager | HPL Hotels & Resorts
Email: firstname.lastname@example.org | Tel: (65) 6731 4902 | Fax: (65) 6235 3216
Betty Lim | Director of Sales & Marketing | Hard Rock Hotel Penang
Email: email@example.com | Tel: 6 (04) 881 1711 | Fax: 6 (04) 881 2155
ABOUT HPL HOTELS & RESORTS
Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company,
operated and wholly-owned by a Singapore main-board listed, Hotel Properties Limited (HPL).
HPL Hotels & Resorts currently manages the activities of 11 hotels and resorts in Asia Pacific
and the Indian Ocean. These include Concorde Hotel Singapore, Concorde Hotel Kuala Lumpur,
Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotel
Bali, Hard Rock Hotel Pattaya, Hard Rock Hotel Penang, Casa del Mar, Langkawi, The
Lakehouse, Cameron Highlands, Rihiveli Beach Resort, Maldives and Kandooma~Maldives.
For more information, please visit www.hplhotels.com.